You can turn your back on the social networks that matter in your field and be free and independent running your own site on your own domain. But increasingly that freedom is just the freedom to be ignored, the freedom to starve. We need to use social networks to get heard and this forces us into digital serfdom. We give more power to Big Web companies with every tweet and page we post to their networks while hoping to get a bit of traffic and attention back for ourselves. The open web of free and independent websites has never looked so weak.
A timely post. When read in tandem with Nik Cubrilovic’s post ‘Logging out of Facebook is not enough’, the features announced at Facebook’s most recent f8 event aren’t just creepy, but downright sinister.