To Fly. To Serve.
=================

  By Paul Robert Lloyd
  <https://v2.paulrobertlloyd.com/2011/09/to_fly_to_serve>
  Tuesday, 27 September 2011

Whatever you may think of British Airways, it's hard not to be impressed by this latest campaign. Part of a brand repositioning exercise that sees [the return of the company's coat of arms][1], this advert meticulously recounts the history of <abbr title="British Airways">BA</abbr> through its planes, people, ancestor companies and branding. It also features a nostalgic nod to Concorde, which still looks like an aircraft of the future rather than one of the past.

In many ways, I'm reminded of [a similarly retro themed advert][2] that <abbr>BA</abbr>'s arch rival Virgin Atlantic produced to celebrate their 25th anniversary in 2009.

  [1]: http://www.underconsideration.com/brandnew/archives/british_airways_goes_vintage.php
  [2]: http://www.youtube.com/watch?v=KS_6HHQ7jOA