Sweep the Sleaze ================ By Paul Robert Lloyd Tuesday, 29 May 2012 Oliver Reichenstein: > **Social media buttons are not a social media strategy**, even though they're often sold that way. Excellent content, serious networking and constant human engagement is the way to build your profile. Adding those sleazy buttons won't achieve anything. I approve of this message, which might seem ironic coming from a peddler of social media icons. Perhaps I should include this health warning in the accompanying 'Read Me' file.