Instagram Didn't Get The Tone Wrong
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  By Paul Robert Lloyd
  <https://v2.paulrobertlloyd.com/2012/12/instagram_didnt_get_the_tone_wrong>
  Wednesday, 19 December 2012

Fantastic commentary regarding Instagram's [clarification][1] of its [controversial (if not unexpected) policy changes][2]:

> If anything, this whole episode is a demonstration of the slippery charms of tone of voice. The terms and conditions were an example of clear language being used to convey information as simply as possible--it just happened to be controversial information.

> The 'clarification' is an example of tone of voice being used to obscure and mollify. Almost like a filter applied to a photo, giving it nice fuzzy edges and an air of authenticity.

  [1]: http://blog.instagram.com/post/38252135408/thank-you-and-were-listening
  [2]: http://www.guardian.co.uk/technology/2012/dec/18/facebook-instagram-sell-uploaded-photos