nGenera logo with tagline lock-up
Associated brand collateral, including presentation folders, report covers, letterheads and business cards
Home page
Community landing page
nGenera Corporation (now Moxie Software) helps corporations and governments transform themselves into next-generation enterprises through an integrated platform of on-demand technology and innovative business research.
Formally known as BSG Alliance, Steve Douty (President of Platform, Applications and Marketing) asked me to take their new name and build a brand around it. With a growing suite of software products and consultation services, I created an extensible system around a distinctive ‘nG’ icon.
I then sought to distinguish nGenera’s web presence by creating an immersive and premium experience, realised through the use of deep blues accented by colours from a complementary palette. Working with Matt Pearson, I produced an innovative carousel device for use on the homepage, that introduced customers to the company’s broad range of products and services.