nGenera Corporation
===================

  By Paul Robert Lloyd
  <https://v2.paulrobertlloyd.com/portfolio/ngenera>
  Friday, 25 April 2008

<div class="slides">
    <figure>
        <img src="/_assets/portfolio/ngenera/0.jpg" alt=""/>
        <figcaption>
            <p>nGenera logo with tagline lock-up</p>
        </figcaption>
    </figure>
    <figure>
        <img src="/_assets/portfolio/ngenera/1.jpg" alt=""/>
        <figcaption>
            <p>Associated brand collateral, including presentation folders, report covers, letterheads and business cards</p>
        </figcaption>
    </figure>
    <figure>
        <img src="/_assets/portfolio/ngenera/2.jpg" alt=""/>
        <figcaption>
            <p>Home page</p>
        </figcaption>
    </figure>
    <figure>
        <img src="/_assets/portfolio/ngenera/3.jpg" alt=""/>
        <figcaption>
            <p>Community landing page</p>
        </figcaption>
    </figure>
</div>

nGenera Corporation (now [Moxie Software][1]) helps corporations and governments transform themselves into next-generation enterprises through an integrated platform of on-demand technology and innovative business research.

Formally known as BSG Alliance, Steve Douty (President of Platform, Applications and Marketing) asked me to take their new name and build a brand around it. With a growing suite of software products and consultation services, I created an extensible system around a distinctive 'nG' icon.

I then sought to distinguish nGenera's web presence by creating an immersive and premium experience, realised through the use of deep blues accented by colours from a complementary palette. Working with [Matt Pearson][2], I produced an [innovative carousel device][3] for use on the homepage, that introduced customers to the company's broad range of products and services.

  [1]: http://www.moxiesoft.com/
  [2]: http://zenbullets.com/
  [3]: http://zenbullets.com/actionscripter/blog/?p=144