British Government Identity, Revisited
With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.
With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.
Whereas the world’s foremost architects, graphic artists, typographers, iconographers and illustrators are asked to create their best work to celebrate each Olympic Games, still we wait for the Olympic movement to give equal consideration to the design of its websites.
With a worsening financial crisis and continued destruction of the world’s natural resources, there are undoubtedly more important things to worry about than Twitter’s slightly tweaked bird logo. Yet here we are.
With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.
In the last few years, two public organisations in Walsall have undergone renewals, and both have choosen to reflect this change with simpler identities.