British Government Identity, Revisited
With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.
With the British government now able to count itself among the few countries sporting a coherent identity programme, a follow up to my 2009 post on the subject.
Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999; the logo for the 2012 London Olympic Games.
Whereas the world’s foremost architects, graphic artists, typographers, iconographers and illustrators are asked to create their best work to celebrate each Olympic Games, still we wait for the Olympic movement to give equal consideration to the design of its websites.
Andrew Mitchell, the International Development secretary, has unveiled a new logo that will appear on overseas aid provided by his department; be it grain packets, schools or water pumps.
With a worsening financial crisis and continued destruction of the world’s natural resources, there are undoubtedly more important things to worry about than Twitter’s slightly tweaked bird logo. Yet here we are.