I’m a huge supporter of the BBC, yet for many years I was unimpressed with much of it’s online output, where inconsistent design and poor implementation reflected badly upon one of our country’s greatest institutions.
There is often talk of there being no landmark design on the web, but I suggest it won’t be long before BBC News is considered one of the greatest design icons online today.
Following the latest trends is fun but can also encourage laziness; you should think about design in terms of a particular brief rather than the particular fashion of the day. Yet it can be useful to focus on underlying trends: how we work, how we communicate with clients and how we’re now starting to appreciate the web as a medium in its own right.
The humble URL has been on my mind a lot recently.
With an escalating national debt, the talk at this months party conferences is of cuts to public spending and smaller, more efficient government. I believe one clear way of achieving this would be to introduce a single unified brand across government.