Olympics happen once every four years. Most are unlikely to ever experience them in their own country. I get shivers whenever I see banners with the Olympic Rings on them. This is once in a lifetime event, and I intend to make the very most of it.
Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999; the logo for the 2012 London Olympic Games.
Whereas the world’s foremost architects, graphic artists, typographers, iconographers and illustrators are asked to create their best work to celebrate each Olympic Games, still we wait for the Olympic movement to give equal consideration to the design of its websites.
They say change is as good as a rest. With early morning commutes, a ‘distinctive’ uniform and interaction with the general public, volunteering at the London 2012 Paralympic Games couldn’t have been further removed from the desk-bound job I’d become weary of.
Rather than showcase British interactive design talent, the biggest cultural event of our generation has been represented online by an uninspired mess that flies the flag for the status quo.