2012 and All That
Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999; the logo for the 2012 London Olympic Games.
Monday saw the much anticipated reveal of the most significant identity to launch in Britain since that of the Millennium Experience in 1999; the logo for the 2012 London Olympic Games.
The tail end of this year has been rather hectic. If moving house and changing jobs weren’t enough to be getting on with, I was also busy redesigning 24 ways.
Earlier this month, Team Clearleft headed up to London for a day of design related exhibitions: Bauhaus: Art as Life at the Barbican and (after a ride across the city on a ‘Boris Bike’) British Design 1948-2012 and Heatherwick Studio: Designing the Extraordinary at the V&A.
With a worsening financial crisis and continued destruction of the world’s natural resources, there are undoubtedly more important things to worry about than Twitter’s slightly tweaked bird logo. Yet here we are.
Rather than showcase British interactive design talent, the biggest cultural event of our generation has been represented online by an uninspired mess that flies the flag for the status quo.